Rigla

Rigla Pharmacy Chain is one of the leaders on the retail pharmaceutical market in Russia. In June, 2011, the chain had 655 pharmacies in 27 constituent territories. It occupies the second place in the list of pharmacy chains, according to the sales volume*. Its market share at the end of 2010 was 2.44%*.
Rigla Pharmacies operate as modern health pharm markets. Their distinctive features are an open display of goods, over 18,000 product items, including a wide variety of pharmaceutical goods, a single high standard of service, and a range of additional services available to the customers.

The Rigla company also develops a chain of pharmaceutical discounters under brand name Bud Zdorov! The distinctive features of the chain include competitive prices, a close display, relatively small salesrooms, constant availability of a wide variety of products, including rare and expensive medicines.
The strategic directions of the company’s business activity include the expansion of the product line under the own-brand name, as well as under independent brand names, reinforcement of pharm market competitive advantages (creation of active cosmetics studios and kid’s studios in the pharmacies) and expansion of marketing partnership with manufacturers to promote products.

The main supplier of the pharmacy chain is a major national pharmaceutical distributor - CV PROTEK. The share of the distributor in the procurement range of the chain exceeded 50%, according to the 2010 estimates.

In 2008, 2009, and 2010, Rigla was nominated as the pharmacy chain of the year, according to the voting results of the experts representing the Platinum Ounce, a distinguished pharmaceutical award.

*According to Pharmexpert in 2010.