PROTEK Group Mission
- Our goal is to take care of our customers’ health and beauty. We hold dear the society’s economic, social, and ethic values and honestly perform out duties to people, partners, investors and state, thereby setting business standards.
Top strategic priority - increasing the value/capitalisation both of each business segment and of PROTEK Group as a holding company.
PROTEK Group Strategy
- Increase market share of all business segments
- Strengthen the integration of our operations and leverage the synergies between our business segments
- Improve cost efficiencies of our integrated operations, with focus on cost reduction and business process
- Optimization, improving productivity in order to enhance profitability
- Organic growth in the Retail Segment under brand names: “Rigla”, “Bud Zdorov!”, “Jivika”.
- Product portfolio of proprietary brands and capacity expansion in the Production Segment